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About Us

Established in 2002, Brocade is the most fashion-forward Asian designer brand in the UK with clientele growing throughout Europe and the rest of the world.
The founder and designer Mrs Sohail, has spent more than a decade creating a distinctive couture line that has its heart in India and Pakistan, but remains relevant to the modern fashionistas of today. Her visionary skills have shaped the dressing habits of a generation, with quality fabrics, pin-sharp tailoring and classic designs blended together seamlessly.
Stepping into a Brocade outlet is a breath of fresh air. The cutting-edge store designs have been created to enhance the shopping experience with bespoke interiors allowing customers to have a great experience to shop what is on offer.
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Our mission

Brocade London By Sarah aspires to become leading brand renowned for delivering its customers a competitive edge around the world. Reinvent Pakistani design tradition and provide the world fashion- and trend-defining designs.
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